Have your aging articles “grown whiskers” or “gotten legs”? Are they “snoozing” or “earning their keep”?
Many writers write for fun and enjoyment; other writers write and earn a living from it. In either scenario, writers want their work to be read. What’s happening with your older articles? Are they dead in the water or traffic magnets?
In a recent article, I discussed evergreen articles and why these earn more over the long-term.
While it is true that some articles die a quick death, this doesn’t have to be the case. Older articles that aren’t necessarily evergreen can still generate earnings.
Do you have older articles that act like door-stops to readership and earnings? These articles may not offer evergreen content, so what can you do to make them more attractive to readers?
Revamping Older Articles
Triond offers authors the handy Fix button, which means that if an article isn’t performing as anticipated, we can easily go in and make certain changes to make that older article more relevant to readers.
Ways to Make Older Articles Shine
- Add links to helpful/popular Internet sites
- Add pictures
- Add resources for further reading
- Add toll-free numbers to help lines (if applicable)
- If you are quoting authorities or studies, link to same, so readers can verify the information or read more about the subject
- Do a check of keywords you can insert into your article to make it search engine friendly. Use the Google AdWords keyword tool to generate additional keywords
- Add these keywords into the tag line in the Online Editor
To sum it up, make your dated articles richer in content.
Another Neat Trick for Older Articles
Once you’ve revamped your older articles, make sure to link to them in newer articles. Do you see how this works? Someone reads your new article, then clicks over to an older article. Article recycling is always a good idea.
How Triond Authors Can Do Their Part in Relation to Others’ Older Articles
The next time you decide to comment on someone’s articles, why not take the time to visit their profile page and select one of their older articles? Why is this important? In doing so, you bump up views of that particular article but also of related articles that appear below that article. This has a domino effect, assisting all of us.
If your older articles are languishing, now is the time to subject them to “article bootcamp.” Your efforts to breath new life into them will be rewarded.