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The Importance of Business Correspondence

Is business correspondence still essential in this age of computerization?
Yes, it is. Business correspondence is still the principal means used by a business firm to keep in touch with its customers.

Is business correspondence still essential in this age of computerization ?

Yes, it is. Business correspondence is still the principal means used by a business firm to keep in touch with its customers.

What are the principles of good business letter ?

A good business letter should have five qualities : (a) conciseness; (b) clarity; (c) completeness; (d) correctness; and (e) courtesy.

What about the language of a business letter ?

Well, just write simply, in an easy and natural way just like you talk with your friends. So, I have to make my business letters sound like a good conversation ?

That’s right. To write a business letter is just “to hold a conversation” by post.

By the way, what are the rules of good writing ?

In fact, there are a lot of rules to be followed if you want to write good letters. But we may summarize them as follows :

1.      Think first of the reader and address yourself to his interests. Tell him or her all he or she wants to know

         and don’t leave him to guess between the lines.

2.      Adopt a tone suited to the occasion and the purpose of the letter

3.      Write naturally, as you would talk, using plain and familiar words.

4.      Write clearly and to the point. Don’t beat about the bush. Please keep in mind that the most

         essential point in all business writing is exactness expressed in language that is absolutely clear.

5.      Write courteously and make your letter sound friendly and sincere.

6.      Avoid wordiness.

7.      Avoid commercial jargon.

8.      Write effectively.

9.      Avoid monotony by introducing variety.

10.    Write to a plan if your letter is long or specially important.

11.    Pay special attention to the opening and closing paragraphs first and last impressions leave

         a special mark on the reader.

12.    Check your letters before you send them.

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