Surprise! Some Current News Can be Evergreen Content Too!

Many experts on writing articles for traffic and money agree that to drive interest to their articles, they have to generate evergreen content. I too, live by my philosophy on that: like rosemary, make your content evergreen.

Obviously, articles on weight loss, home improvement, and cooking are great evergreen topics. Of course, we expert writers know all too well that the current news is ephemeral content. It’s the polar opposite of its year-round rival. When publishing your take on the news, you experience high traffic and profits to your article, but you experience a sharp drop later and fret that they will not increase onwards. That’s what it takes for your writing to be ephemeral.

Seasonal article marketers like me know the reasons why interpretations of the news don’t last long as, say, beating the crowds at Walt Disney World. They use restrictive terminology, such as “last Tuesday,” “last week,” or “this hurricane season.” Also, they state the current figures, such as statistics and current prices of things like oil. Such wording dates an article, and will quickly disinterest readers.

But I found that not all news have to stagnate as ephemeral content. I for one made a strategy to turn certain current events into something readable in the future. Those happenings around the world that can be converted into evergreen content include the latest studies on healthy living and a new area in a theme park newly opened to the public.

Speaking of the latter, I did that with the news of the opening of The Wizarding World of Harry Potter in Universal’s Islands of Adventure at the Universal Orlando Resort. I did not use any restrictive terminology, however, because I wanted my readers to be interested in the themed area well into the future. I also wrote about the features of the area in general, to also keep them engaged.

I applied the same technique to the news when that particular area became so crowded that park officials had to distribute raffles to guests. Again, I used the terms “recently” and “several weeks after opening in…” to avoid dating it to be unreadable in the future. Also, I gave out tips for those visiting the park or planning to do so to avoid huge crowds and long lines.

Even news on that themed area can be evergreen. (Image by teamstickergiant via Flickr)

So why not find a current event that would be likely to be an evergreen article? All you have to do is write in your own words and cite it. Also, you have to refrain from using terms, numbers, and words that date it. Just use the words “recently” and “ages ago” and your news would be readable today, tomorrow, and so on.

After all, some news can be evergreen.