Misspelled Banners and Signs May Push Consumers and Clients Away
Whether they are hand-written or printed, signs, banners and billboards serve as the public face of a business or individual. A good review of one’s grammar and spelling can keep one from making signs that might turn consumers and clients away.
Whether they are hand-written or printed, signs, banners and billboards serve as the public face of a business or individual. A good review of one’s grammar and spelling can keep one from making signs that might turn consumers and clients away.
The example of a banner that a resident assistant at a California-based college hung in a dorm, which was posted on passiveaggressivenotes.com, highlights the importance of spell checking one’s writing. The hanging read, “Let’s Make This Qaurter The Best!” The effect on students, understandably, may have been less than inspiring.
In another example of egregious misspelling, which was recently submitted to spellingfails.com, a roadside billboard for a school features a photo of smiling, enthusiastic children. The large letters of the “ABC Chilren’s Academy” frame them, possibly turning away parents looking, ostensibly, for a school that teaches proper spelling. Elsewhere on the site one can find a photo of a handwritten sign at a store, which announces the advent of a new material altogether – “Suramic Cookware.”
Professionals, business owners and entrepreneurs should perform a spelling and grammar check before they create a sign or billboard. Even if their banner is handmade, they can ensure that they don’t offer up their carelessness for public consumption with a quick, painless entry of their text into a word processor.
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Tags: Business, California, grammar check, Spell checker
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February 28th, 2011 at 9:35 am
Good point! As a consumer, I definitely shy away from products with misspelled labels and businesses with grammatically incorrect signs.
September 12th, 2011 at 7:18 am
Two particular examples I came across really got my goat. The first was a sign to the town centre that used the American spelling ‘center’ despite being in an English city. The other was the poster put up in the window of a branch of a large bookshop chain after it closed down, on which they mispelled the name of the city! Both signs resulted in me sending off a sharply-worded letter. To the City Council’s credit they did fix the sign, though it took them about a year.