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Ending Your Article in a Way That Satisfies Readers

For reader satisfaction make sure your article has an ending or conclusion.

For any published article there is a two way relationship between the writer and the reader. Being able to submit online content has revolutionized the way many writers write. Hundreds, possibly thousands, of articles are published online daily. Readers expect to find a quick, easy to read article on any subject they’re interested in. Writers have a ready made market. It’s a pity many writers let themselves down by not following the basic writing structure of beginning, middle and ending or conclusion.

While there are many well written articles available for eager readers, many writers fail to provide reader satisfaction because of one missing element in their work. That missing part is often the conclusion, the way in which the article ends.

One doesn’t have to be a trained writer to think back to the basic writing structure taught in schools. Whether it’s fiction or non-fiction, all writing should follow a simple structure. That structure should consist of a beginning, a middle and an ending. I am constantly amazed at how, when reading an article I’m enjoying, it suddenly comes to an abrupt halt. No finishing off, no summarising, no challenging the reader to think more deeply. Once the basic facts or ideas have been presented, many writers simply stop.

There are several ways in which writers can bring articles to a close. I am not a trained writer, therefore these are my perceptions only. The following two suggestions are hints I’ve learned from reading the quality work others have written. They are also hints I’ve learned from poorly ended articles, leaving me feeling as if I’ve fallen overboard and will never make it to shore. I don’t like the idea of being left out at sea, but want the writer to bring my reading journey to a safe end or conclusion.

The best way I know of to conclude an article, is to make reference back to the point made at the beginning. You’ve started out by making a statement, you’ve written the body of your article by proving that statement, so why not round the article off nicely by giving it a conclusion that refers back to your original point. Even a sentence or two rounding off is better than an abrupt halt.

There are times when you may want to appeal to the writer to think more seriously about what you’ve written. Cast out a challenge to the reader, inviting them to take particular action, or put your advice into practice. Ending your article in this way gives the reader a closer connection with what you’ve written.

Are you giving your readers satisfaction when it comes to the ending of your piece, or are you abandoning your readers before their journey is over? Before you submit your next piece of work, spend time considering your conclusion. Does it round up all the points you’ve made in the body of your article? Does it invite the reader to think further about what you’ve said and to take particular action?

Please don’t run out of things to say, then stop. Take your readers safely to the journey’s conclusion. You’ll find that more readers return to read your work on an ongoing basis if you structure your articles, giving them a satisfactory ending or conclusion.

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