Know the system, make the money.

Hey, you there! Stop being a hungry writer! Stop being a struggling writer! Start writing ad-right and make yourself some money!

It’s been discovered long ago that the new market place requires a new kind of writer: the writer who operates neatly between pure prose and pure ad-writing. This new writer writes to make money, just like all other writers – save for the closet poet or literary superstar who can write art pour l’art – but in stead of writing the best prose he or she possibly can, the new writer must willingly write poorly. You must write ad-right.

Are you an internet writer? Do your pieces feature little Google-ads in their margin? Then why is your revenue still so low? I’ll tell you why: you’re writing paper-prose and not ad-prose. You want to write beautiful, but there’s no money in beauty! If you want to write for money, you have to write ad-right. You have to write ad-prose!

In the bygone days of paper-prose we writers sought to hone our craft to glory. It took us years to get good, or at least good enough to beg someone to read our work. Today the writer-for-money must forget these protocols. Today the writer must target not just one audience, but two. I’ll show you why. I’ll show you how. I’ll show you where the money goes and who decides. Can you guess who? You!

It sometimes seems that the new writer-for-money must please two masters but there’s only one master: you! And it’s up to you to grab these other two forces and make them the horses that drag your wagon, straight to the bank!

These two forces are

1. The audience that is searching for your text
2. The robot that decides which text gets which ad, and which text gets the really big, fat, much-paying ad.

The new writer must follow this simple protocol:

1. Do a search for anything, and see what kind of document AND what kind of ad this search returns.
2. Write a piece about your subject and forcibly group words and repeat words. In the case of this particular article, the target audience consists of writers who want to write for money. The ads that you’ll undoubtedly see on your screen now, have to do with writing for money.

If you want to be the next Tolkien, then have fun standing in that very long line. But if you’re fine with being a simply slob like the rest of us, know the system, write the story, and make the money.