1. Grammar

Poor punctuation is just a silly mistake. Read thoroughly and then re-read your work before you print or send it.

2. Little or no planning

Working to tight deadlines is normal for most businesses but take a little time to plan out the writing document. Why are you writing? Who is it for? What sort of information do you want to add?

3. Not attracting the reader

When you write always keep the reader in mind. Sure you want to finish the work as quick as possible but for a minute think of the person reading this, will they be interested? The title should attract the attention, the first paragraph should encourage readers to continue reading, body text should provide all the information and lastly the conclusion paragraph.

4. Business language

Businesses often have their own language and terminology. While the employees of the business may be used to it don’t expect someone outside of the business to do so. You may end up alienating the reader. Write in a simple fashion that is both useful and direct. It should be easy to read.

5. Bad presentation

Think of the layout when you are creating a document. Fonts, font size, colours are all to be taken into consideration when writing. Include only relevant images and the document should be easy to read.

A badly written and badly presented document can damage your image or even lose you customers. A well written one on the other hand can work wonders for your image and even help increase customers.