For the past year I have tried to write books instead of articles. My first attempt at publishing was with Author House…now the good and the bad from this experience.
It’s come time for that intimidating step in your catalog design – writing the copy. Maybe you’ve never written catalog copy before and maybe you’ve written for several catalogs but need some tips for improvement. Whatever your experience with catalog writing, here’s the key: be creative. Dull, technical copy will annoy and bore your readers and prevent you from making enough sales to cover the cost of your catalog. Below are five ways for writing creatively for any product catalog.