It’s come time for that intimidating step in your catalog design – writing the copy. Maybe you’ve never written catalog copy before and maybe you’ve written for several catalogs but need some tips for improvement. Whatever your experience with catalog writing, here’s the key: be creative. Dull, technical copy will annoy and bore your readers and prevent you from making enough sales to cover the cost of your catalog. Below are five ways for writing creatively for any product catalog.
Let’s face it. You don’t have time to figure out how to print, collate, bind, fold, and complete all of the other steps involved in printing booklets. Of all the printing projects you can undertake, booklet printing is one of the more frustrating. It doesn’t matter if it’s a four page training manual or a 200 page catalog; booklets are complicated.
Self publishing booklets can be a great way to hone your own research skills and can also be a useful source of income. Read my top tips to getting a good result from the start.