There are three tips of good writing.
1. Grammar and Spelling
Seriously, even the best writers and marketers make these mistakes. Some of the most common grammatical mistakes include improper punctuation like misusing commas. Also, watch out for “there,” “they’re” and “their,” and “your” and “you’re.”
2. Streamline Your Prose
Most writers over-write, meaning, they try to cram as much in a sentence, paragraph or article. One of the best tricks to ensure that your prose is snappy and effective is to cut a percentage of your words. Yes, this sounds scary and hard, but it really words. Force yourself to go through your writing with a big, fat red pen, ridding yourself of excess. Try to steamline your prose by at least 10%.
Writer (Photo credit: Gage Skidmore)
3. Avoid Jargon
You may know what you’re saying when you’re dropping technical terms or jargon in your email, but, chances are, your subscribers may not. Avoid using terms that need explanation. If you can’t write it without using jargon, then you’re not a very good writer.