Whether you are writing articles to get your name out there as a writer, to make money, or as a web marketing strategy, for it to be effective you need more readers who will trust your writing and want to use and share it with others. Here are some simple ways to ensure you have optimized your article for trustworthiness and sharing with others.
VOCABULARY. I couldn’t count how many times I’ve read an article that uses the wrong word with a similar sound, as if the writer wasn’t sure of their vocabulary. It could be a perfectly good article and suddenly it uses “recite” instead of “rectify”. The whole article is ruined for me there. I will not be sharing it with my friends, any of my online communities, and certainly will not re-using this article on my website or blog. I don’t want to take the chance that this writer is similarily befuddled about the topic they are writing about. To write an article that people will read, share, and re-use you need to use the correct vocabulary in your writing. This means NO spun articles!
SPELLCHECK. Mispelled words are another red flad to readers. One mispelled word in an article is usually not a big deal. Typos are common enough in any form of writing or in any publishing venue. But if you don’t know how to spell, it will drastically lower a reader’s confidence in your ability to give them great trustworthy information. Always make sure to use your Spellcheck tool. If you are not sure of the spelling of a word, it is worth it to grab a dictionary and check it or look it up on google. To have an article people will read and share, you need to spell your words correctly.
GRAMMAR AND STRUCTURE. If you are writing an article using a language that is not your first language, you must be sure you are fluent in that language and its grammar and sentence structure, or you may be unwittingly telling them something totally different than what you intended. Incorrect structure and grammar also gives the article a feeling of incompetence. The reader will not like it, and will not bother continuing to read your article. They will search out another article that is easier to read and feels more trustworthy to them. Unless you have a bio attached to the article stating some very good credentials to prove your expertise, most people will discount an article with unfamiliar grammar and words that are used oddly if not incorrectly. Grammar mistakes are accasionally ok if they are common mistakes that most people make anyways. An entire piece of writing that is structured in an unfamiliar way and hard to read is not. Be sure to be fluent in the language you are writing in, and use a Grammar checking tool to get more readers that will trust and share your article. Again, NO article spin programs. Anyone can tell when an article is spun, and that really takes away the value of the content in the article.