Writing for a Niche Market

Writing online is, I suppose for most, a matter of getting as many views as possible to earn money. There are exceptions, though. The way to get views may seem obvious: Write about something everybody wants to read. But is it?

If you write an article about Barack Obama, how many articles will be out there as well? A million? Ten millions? Probably many more. And they all vie for a place in the search engines. How much chance does your article have to be on the first page in Google? Do you need an answer at all?

On the other hand, you are able to produce to write unique articles about stuff where you are an expert in. That may sound unexciting at first glance, but consider it carefully. What you might know about your area, your country, or what is going on around you qualifies as expert knowledge. Make use of it and secure your place on the first page of search engines. What seems like daily boredom to you is in fact a window you open for people from other cultures into your special life. You’ll find your readers, and this long term.

But this is not the only way to find a niche sector to write in. Sometimes you’ll find something on the net or in your newspaper that amuses or inspires you. This may be a story, or maybe the circumstances around this story. Share such moments with your readers; you never know what might come out from it.

I had such a story way back, where I was highly amused. The story as such was not very amusing or even exciting. And it was about a self proclaimed ‘celebrity’ unknown outside his home city. But a national news page made such a mess of the title over the story; I was kept amused for quite some time reading the vitreous comments of readers. The titles of the story changed every few hours, and the comments became progressively more acerbic.

My story was based on the story, but actually about the amusing incident of the titles (When a Sassy Headline Becomes an Embarrassment). I didn’t expect many readers for the story, and soon it fell into a peaceful sleep. Months later, that ‘celebrity’ suddenly was in the world press in connection with a completely different story. And my article got views over views because it was the only article in English about that person. You never know where your stories will take you; that’s why they are worth writing, even if they seem not terribly exciting at the time or in your opinion. Others might care to disagree with your view.

Writing for a niche market doesn’t necessarily mean that your articles will be exclusively read by persons looking for what you thought you were writing about. They also get read by people looking for information contained in your article that to you might seem unimportant at the time. Call it lateral damage, but it still brings you views.

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