Why Longer Articles Earn More

Writing online and posting ads on the content that you create is not a new concept for web users. In fact, it’s been going on since the Internet was invented, and user generated contents and blogs first began to appear. 

Most blog posts are generally very short, and while well written, they are also very to the point. Short, well written articles seem to be ideal for web writers simply because they can be writing fairly quickly with little effort, allowing writers to become indexed on the web and build a following, as well as generate more revenue from a larger net of articles pulling in views.

But just because writers can pump out three or four articles a day and reap rewards from the advertisements placed on these posts doesn’t mean that they will earn the author the most amount of revenue possible. Longer articles, generally above 500 words, tend to earn more revenue because there is more space, or “Online Real Estate”, on the page to place ads. In text ads, which are links posted in the body of the content, will appear more often in longer pieces of work, giving a reader more opportunity to click on ads and earn the author money. Classic contextual ads will appear more often as well, depending on the agency and page layout, while banner ads are unaffected.

Then what, really, does this mean? Basically, in simple terms, the longer the article, the more revenue, in theory, the author can make from his writing. This does not mean that the earnings from a longer piece will surpass the earnings for a shorter piece; simply that longer pieces have a higher chance of producing clicks, and therefore revenue, for the writer.