Secrets of a Great Press Release

Writing a good press release is hard, a great one even more so. It’s difficult to take the facts and figures you deal with every day and turn them into an interesting press release that’s going to attract plenty of consumer attention and help you to increase your web traffic. Try, however, a few tricks of the trade that will help yoput together a great press release and catch the eye of the media.

1) Write the press release from a human interest angle. The media is in it to attract consumer attention, whether virtually or physically, and nothing catches the eye of a concerned reader like a good human interest story. The media wants to know what your company, product or service can do for the people, not what the people can do for you.

2) Catch their eye and state the facts right from the beginning. The title should be catchy but self-explanatory, and within the first paragraph your readers should know exactly what you’re talking about.

3) Leave the hype out of it. If the press thinks you’re trying to sell something they’re going to find a nice trash can for your press release and enjoy watching it smolder. Leave out words like fantastic and incredible, and resist the urge to hype the product. The explanation you give should be enough to peak consumer interest.

4) Be detailed without being boring. Let the reader know exactly what you’re talking about, and make sure you address the who, what, when, where and why.

5) Never use the words I, We or You unless it’s in a quote, and feel free to quote liberally. (Without overdoing it.) This inspires confidence in your readers and will help to encourage them to come to you without being afraid you’re going to rip them off.