The online market allows a writer to be his or her own publisher and get listed in a registry of books in print.
If not there is a clear option that permits the publisher to act in the interest of the writer and promote his work free of charge to on-line outlets like Google and Amazon.
The few problems that I experienced can be ironed out especially if one looks through the options very well before starting like I had a book printed but then discovered I could put my name on its spine and that wasn’t something to take for granted. The return of sales is not large but then you have to consider that this is new media and it is gradually replacing the old and crusty standard of hunting publishers down that don’t return calls, are difficult to track or ask for more than their share of any profit. If you have the money and hundreds of potential buyers, go for the old standard otherwise be patient and publishers like lulu will eventually pay for itself. Publishers in the flesh are going to want to know how many people you can count on to sell your book to and you may not have those contacts. The web is an excellent means of exposing what you do and getting to market your work on-line.