Secrets of a Marketing Genius.
Now that you have mastered step one, you can move on. In case you missed step one you can find it here.
Just remember, the road to Deep Pockets has many speed bumps. Don’t become your own worst back-seat driver.
Step Two: Forget Everything You Ever Learned About Good Writing
That’s right, no need to worry about run on sentences, commas, or the grammatical ideology your Catholic School teachers beat into you. Just write from your heart, or your appendix if you still have one. You’re not here to write well, you are here to SELL. One way of seeing my point is by asking yourself the following: How many rich poets do I know? Enough said?
Step Three: A Few White Lies
These days the reader demands less accuracy. Suppose you are embellishing some needed facts or statistics to really close your story – what do you do? More accurately, what do I do? I make up a few quotes or magazine articles and move on. Do you really think your reader is going to question your authority? I think not. If you’re writing for academia insert a few links that lead nowhere. As an example I keep this handy link just in case Yes, a 404 (as we say in the business) can come in handy.
Step Three (A): Revisions?
Revisions can be a huge waste of time. Shoot from the hip! Revisions be damned! Think of your fingers as ten Triond Income Generators. Do you want them wasting their time revising or cranking out new output?
Step Three (B): Comments
Always comment on your own work. Use active phrases like “Incite and Humor” This is a chance to really love yourself.
Step Four: A Picture Sells Better Than A Thousand Words
My next article is called “Secrets Of Raising An Idiot Dog” Do I really need to write that article? Never underestimate the power of the photo.

image by author.
December 22nd, 2008 at 11:34 am
Well written article. Full of incite and good humor. I liked the part about leaving comments.
December 23rd, 2008 at 1:25 am
but… is the dog for sale?